this post was submitted on 30 Oct 2024
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Does it do lead generation, marketing, sales renewals, extended contact detail, etc?
Having the data is the most important thing, but CRMs are a collection of integrated sales tools that work with and build on each other.
Based on the article, the company was "journaling," i.e making weekly notes, about its sales for years and this tool let them collapse those journals into one searchable and audio ready data collection. Neat, but that's just a personalized search engine, not a CRM.
This describes what I think the article is getting at, but it references Podcasts several times, I'm not really grasping the connection between a CRM and Podcasts...
One of the new Google ai features lets you upload text and it will create a fake "back and forth" podcast about that text. Its surprisingly better than you think, but still pretty fake.
Looks like the person in the article uploaded 10 years of emails about sales deals into it, and is now really happy to be able to search all of those deal emails and have it make a fake podcast about something specific in them so they can listen to it instead of reading.
I don't consider that a CRM, past it having data about business deals. A CRM is what does something with that data, but maybe "hold the data" is as far as some folks get.
Ah, I think that's stupid, but that makes the article make a bit more sense